Michelle Barbeau has served as the Chief Revenue Officer at eHealth, a leading online private health insurance marketplace since January 2024. Michelle has developed consumer-centric strategies that enhance brand visibility, accelerate customer acquisition, and drive loyalty through integrated e-commerce and telephonic experiences. Michelle joined eHealth in September 2022 as Chief Marketing Officer where she led omni-channel marketing and launched eHealth’s first brand campaign, which played a key role in helping eHealth return to profitable growth on an adjusted EBITDA basis. Michelle’s leadership earned eHealth the 2024 Healthcare Marketing Impact Award for Integrated Campaign of the Year from Modern Healthcare and Ad Age. With 25 years of experience, Michelle’s career spans leadership roles at AbleTo a virtual behavioral health provider and subsidiary of Optum Ventures, UnitedHealthcare, and General Mills, where she drove transformation and operational excellence. She built AbleTo’s marketing function, transformed teams at UnitedHealthcare, and led iconic brands like Yoplait, Pillsbury, and Betty Crocker at General Mills.
