Melissa Grady Dias was appointed Global Chief Marketing Officer of Cadillac in September 2019. As the CMO, Melissa leads strategic marketing for the Cadillac brand around the world in this period of intense transformation as its portfolio expands to include electric vehicles. During her time at the helm, she has overseen two of Cadillac’s biggest and most consequential launches in the Cadillac Escalade and all-electric LYRIQ, along with the reveal of several other high-profile vehicles, and the rollout of a new global brand strategy and visual identity. Melissa has been recognized by Forbes (“50 Most Influential CMOs in the World”, and “Entrepreneurial CMO List”), AdAge (Leading Women), and, her alma mater, Northwestern Medill (Hall of Achievement).
Melissa has in-depth expertise in data driven marketing and technology – including new and emerging approaches – and has spoken at several conferences including AdWeek, AdExchanger, IAB, and Cannes Lions.
She earned a Master of Science in Integrated Marketing with a specialization in Database, Direct, and e-commerce from Northwestern University and holds a Bachelor of Arts from DePaul in Business Administration, with minors in English and Communications.
