Francine Li is a modern marketing leader with a proven track record of building strong brands to drive growth. She’s relentlessly focused on understanding consumers, creating human-centric experiences and building fan communities across consumer technology, entertainment/gaming and subscription businesses.
Francine serves as Chief Marketing Officer for IPSY and oversees marketing, creative, communications and member experience to further IPSY’s mission of inspiring everyone to express their unique beauty. She oversees efforts to reinvigorate the IPSY brand, create great member experiences and engage the passionate beauty community to drive growth at the beauty subscription business.
She’s a recognized marketing industry thought leader speaking at industry events like CES, Cannes Lions and Advertising Week. She’s been honored amongst Forbes Top 50 Entrepreneurial CMOs and as a Brand Innovators Industry Innovator. She’s also served as Jury President at the Cannes Lions and One Show Awards.
Equal part creative and analytical marketing leader known for ground-breaking creative work that sparks joy and drives business growth. 20 years of leading diverse and talented global marketing teams. Francine has launched or repositioned iconic brands like Netflix, Procter & Gamble, Riot Games, Lay’s, ESPN and Budweiser driving significant brand growth. She brings endless curiosity, a growth mindset and willingness to challenge the status quo to everything that she touches. Her and her teams’ work have been recognized by every major marketing awards show including top honors at Cannes Lions, Emmys, Effies, One Show and Clios.
Francine is a natural relationship builder with the ability to influence executive stakeholders across complex matrixed global organizations. She’s a highly motivated and entrepreneurial leader who has successfully built, grown and led large high performing teams with a leadership style that inspires action and drives impact. She has a life-long passion for learning and sharing this knowledge with others.
Francine is passionate about diversity and inclusion. She’s spent much of her professional career and personal time advocating for equity, social justice and representation.
