MTM Visionaries: Dropbox & MPRBrands

Joyce Hwang, CMO of Dropbox and Doug Zarkin, CBO of MPRBrands on April 29^th

Topic: The Brand Rebuild: How Top Marketers Fuse Strategy, Data and Trust

Join MTM Innovators Joyce Hwang, CMO at Dropbox and Doug Zarkin, CBO at Modern Performance & Recovery Brands and author of Moving Your Brand Out of the Friend Zone plus host Kathy Hollenhorst, live on Zoom Tuesday, April 29^th  10 am PT / 1 pm ET.

They will discuss, challenge, and inspire all of us on how to create truly compelling brand with deep, meaningful customer connections. Plus, they’ll share insights into their own career pivots and advice on how to navigate challenges.

What to Expect:

• Understand how to effectively build (and rebuild) compelling brands and the art of sacrifice with positioning
• Learn how to connect data + strategy to achieve outcomes and why the idea that data doesn’t make decisions is more relevant than ever
• Discuss how to commercialize the use of AI in product offerings and how AI can increase marketing team productivity
• Hear firsthand about Doug and Joyce’s key career pivots and what they learned
• Hear their best advice for marketers of all levels
• Ask questions during the Q&A period

Register here

Speaker Information:

Joyce Hwang, CMO of Dropbox

Joyce leads all global integrated marketing at Dropbox, a leading cloud-based solution focused on designing a more enlightened way of working. She oversees a broad marketing remit at Dropbox, including campaigns, digital marketing, partner marketing, field marketing, customer marketing, marketing operations, and marketing data science. She is passionate about uniting customer insights, product innovation, and go to market strategies to scale growth, enhance customer experiences, and build a stronger global brand. Prior to Dropbox, Joyce held leadership roles at RingCentral, Adobe, and Box and began her career in management consulting at Deloitte. She holds a MBA from the Wharton Business School and an HBA from the Ivey Business School.

Doug Zarkin CBO of MPRBrands

With a profound skill set encompassing team leadership, talent development, brand revitalization, and sustained business growth, Doug’s journey exemplifies his resolute commitment to sparking transformative change. Guided by his distinctive “thinking human” approach, he crafts resonant brand narratives across diverse verticals and formats, leaving a lasting impact now captured in his first book, “Moving Your Brand Out Of The Friend Zone,” released in October 2023.

Doug’s career is punctuated by remarkable achievements, including co-founding Grey Advertising’s pioneering Youth, Entertainment, and Lifestyle Marketing Firm. His visionary role as Director of Marketing at Avon Products, Inc. gave birth to the successful “mark.” Brand, recognized with the Best Executed Launch Strategy by Women’s Wear Daily. As Vice President of Marketing at Victoria’s Secret PINK, he elevated it into a formidable cross-category national brand. Continuing his trajectory, Doug’s pivotal roles at global giants Warnaco and Kellwood further solidified his branding and marketing expertise.

As Chief Marketing Officer for Pearle Vision at Essilor Luxottica, he orchestrated a monumental brand transformation. Shifting Pearle Vision’s focus from a discount-centric to a care-focused omnichannel brand experience resulted in spectacular growth, earning him a coveted spot on multiple “Top Marketers” lists and multiple Effie and Clio awards.

In October 2023, Doug was named the first Chief Brand Officer at MPRBrands (Modern Performance and Recovery Brands), formerly known as Good Feet Holdings. There, he oversees a portfolio of companies, including The Good Feet Store, Stretch*D, Compression Health and OS1st compression gear and performance socks.