Hosted by Sephora in San Francisco, CA on May 1st, 2025 (virtual participation is also available)
Join us for a compelling conversation with Zena Arnold, CMO at Sephora along with other top marketing executives to gain insider insights on building brand love, the power of strategic collaborations, driving engagement through loyalty and social-first thinking, and how to elevate yourself and your career.
During this Forum you will hear about:
- The Power of Strategic Partnerships: Driving Brand Love and Cultural Relevance – how to leverage strategic collaborations to enhance brand love and engagement; how partnerships create cultural relevance and what factors make a partnership truly transformative for a brand.
- Social-First Marketing: The New Playbook for Brand Engagement – how a social-first approach is reshaping campaigns and customer connections; the future of creator commerce and how to effectively engage influencers to drive value.
- The Evolution of Loyalty – using unique experiences to strengthen customer relationships, the role of exclusivity and personalization in modern loyalty programs, innovations in loyalty that drive year-round engagement.
- The Modern Marketer: What Today’s CMOs Look for in Their Teams – learn the essential skills, experience, and mindset that modern CMOs are seeking as they build their modern marketing teams.
- Lessons from the Top: Career Pivots & Leadership Insights from CMOs – hear firsthand stories on their most significant career pivots and challenges plus how they navigate change, innovation and leadership transitions.
Speakers:
- Zena Arnold, CMO, Sephora
- Fabby Torres, CMO, Gap
- Nii Mantse Addy, CMO, Philo
- Julia Chen Davidson, CMO, Lingo by Abbott
Agenda:
- 2:00 – 2:30pm – Welcome & Networking
- 2:30 – 3:45pm – Leadership Panel
- 3:45 – 4:15pm – Breakout Sessions
- 4:15 – 4:30pm – Wrap Up
- 4:30 – 5:30pm – Happy Hour with Speakers
Location:
Sephora Headquarters
350 Mission Street, San Francisco, CA, 94105
Register here
