Hosted by Lyft in San Francisco, CA on March 20th, 2025 (virtual participation is also available)
As the business landscape continues to evolve as we enter 2025, join us to hear from top CMO’s on how to engage customers with a compelling, purpose-driven brand proposition. At a time when authenticity, social impact, and brand purpose are even more important brand differentiators than ever, it is essential to have brand that clearly stands for something meaningful to drive current and future customer engagement.
During this Forum you will hear:
- Finding Purpose in Your Brand: Hear strategies on how to better understand why your brand matters, what makes it special and then create authentic stories and content that deeply connects your brand to customers.
- Why Purpose-Driven Brands Do Better – Hear why investing in your brand in ways that truly matter is essential to deepen engagement with current customers and attract new ones.
- The Modern Marketer: Understand what skills, experience and attitudes are sought out by today’s CMO’s as they build their marketing teams.
- Lessons from the Top: Hear firsthand from top CMO’s about their own career journey, significant pivot they’ve made and what they’ve learned.
Speakers:
- Brian Irving, CMO, Lyft
- Erica Taylor, Vice President, CMO, Genentech
- Meghan Gendelman, GVP Marketing, Docusign
- Jake Miller, CEO/Founder, Fellow
- Moderated by: Kathy Hollenhorst, Chief Community Officer, Marketers That Matter
More speakers to be announced soon!
Register here
