Marketers that Matter® (MTM) is an exclusive community of top Bay Area companies and marketing leaders pioneering marketing innovation, creating results & raising the bar for marketers everywhere.
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MARY BETH LAUGHTON
INVITATION ONLY EVENTS
2014 AWARDS GALA
Brian Chesky, CEO of Airbnb, Dave
Burwick, CEO of Peet’s, and Laura
Alber, CEO of Williams-Sonoma talk
about a CEO’s perspective on
MTM’s HBR ARTICLES SHOWCASE LEADING IDEAS
FROM THE MTM COMMUNITY.
BUILD YOUR BRAND AS A RELATIONSHIP
The way we think about brands need to change. In the past, they were objects or concepts. You had a relationship with a brand. But in this social age, brands are the relationships. By defining a brand’s particular kind of relationship, companies can create greater engagement, differentiation, and loyalty.