Sponsored by The Wall Street Journal, Marketers that Matter® (MTM) is an exclusive community of the top Bay Area companies and marketing leaders committed to raising the bar for marketers everywhere.
INVITATION ONLY EVENTS
2014 AWARDS GALA
Laura Alber, CEO of WIlliams-Sonoma,
Dave Burwick, CEO of Peet’s, and Brian
Chesky, Co-Founder & CEO of Airbnb talk
about a CEO’s perspective on marketing.
Read our HBR articles featuring the MTM community.
￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼￼THE BEST DIGITAL STRATEGISTS DON’T THINK IN TERMS OF EITHER OR.
It has become an axiom that “strategy is about making hard choices,” as we have been advised for over 20 years by leading thinkers including Michael Porter and Roger Martin. But our work with a community of senior executives in the Bay Area suggests that today’s market leaders are following the advice of Yogi Berra: “When you come to a fork in the road, take it”.