BAY AREA
MARKETING

ON THE
FOREFRONT

Sponsored by The Wall Street Journal, Marketers that Matter® (MTM) is an exclusive community of the top Bay Area companies and marketing leaders committed to raising the bar for marketers everywhere.

OUR JUDGES
& COUNCIL

The MTM Judges & Council select the annual Marketers that Matter finalists & winners. They also share their wisdom at invitation-only MTM events and in HBR articles co authored by MTM’s founder.

SHANNON STUBO

SHANNON STUBO

CMO

LINKEDIN

ANN LEWNES

ANN LEWNES

CMO

ADOBE

CAROLINE DONAHUE

CAROLINE DONAHUE

CMO

INTUIT

KEVIN CLEARY

KEVIN CLEARY

CEO

CLIF BAR

JAMIE MOLDAFSKY

JAMIE MOLDAFSKY

CMO

WELLS FARGO

ANTONIO LUCIO

ANTONIO LUCIO

CMO

HP

DOUG SWEENY

DOUG SWEENY

CMO

NEST

DANIELLE TIEDT

DANIELLE TIEDT

CMO

YOUTUBE

SCOTT JAMPOL

SCOTT JAMPOL

SVP Marketing

OPENTABLE

ERIC REYNOLDS

ERIC REYNOLDS

CMO

CLOROX

LUANNE CALVERT

LUANNE CALVERT

CMO

VIRGIN AMERICA

IVAN WICKSTEED

IVAN WICKSTEED

CMO

OLD NAVY

INVITATION ONLY EVENTS

2016 MTM KICKOFF

Keith Bruce, CEO of Super Bowl 50,
provided a behind-the-scenes look at
the Bay Area’s biggest event in history.

2015 FINALIST DINNER

Adam Bain, President of Twitter,
addressed the 2015 MTM Finalists at a
private dinner in the Twitter Aviary.

2014 AWARDS GALA

Laura Alber, CEO of WIlliams-Sonoma,
Dave Burwick, CEO of Peet’s, and Brian
Chesky, Co-Founder & CEO of Airbnb talk
about a CEO’s perspective on marketing.

MARKETERS
THAT MATTER®

IN HBR

Read our HBR articles featuring the MTM community.

THE BEST DIGITAL STRATEGISTS DON’T THINK IN TERMS OF EITHER OR.
June 2015

It has become an axiom that “strategy is about making hard choices,” as we have been advised for over 20 years by leading thinkers including Michael Porter and Roger Martin. But our work with a community of senior executives in the Bay Area suggests that today’s market leaders are following the advice of Yogi Berra: “When you come to a fork in the road, take it”.