THE LEADING
MARKETING
COMMUNITY

Marketers that Matter® (MTM) is an exclusive community of top Bay Area companies and marketing leaders pioneering marketing innovation, creating results & raising the bar for marketers everywhere.

In Partnership with The Wall Street Journal.

THE MTM
INNOVATORS

The MTM INNOVATORS share perspectives & ground-breaking ideas with the MTM Community, and evaluate marketing initiatives for the annual MTM Awards.

Alison Wagonfeld

Alison Wagonfeld

CMO

GOOGLE CLOUD

ANN LEWNES

ANN LEWNES

CMO

ADOBE

ANTONIO LUCIO

ANTONIO LUCIO

CMO

HP

BRYAN JOHNSTON

BRYAN JOHNSTON

SVP, MARKETING

GOPRO

CHRISTA QUARLES

CHRISTA QUARLES

CEO

OPENTABLE

DANIELLE TIEDT

DANIELLE TIEDT

CMO

YOUTUBE

ERIC REYNOLDS

ERIC REYNOLDS

CMO

CLOROX

KEVIN CLEARY

KEVIN CLEARY

CEO

CLIF BAR

LUANNE CALVERT

LUANNE CALVERT

CMO

VIRGIN AMERICA

MARY BETH LAUGHTON

MARY BETH LAUGHTON

SVP, DIGITAL

SEPHORA

SHANNON STUBO

SHANNON STUBO

CMO

LINKEDIN

STEVEN FUND

STEVEN FUND

CMO

INTEL

INVITATION ONLY EVENTS

2016 MTM KICKOFF

Keith Bruce, CEO of Super Bowl 50,
provided a behind-the-scenes look at
the Bay Area’s biggest event in history.

2015 SUMMIT

Adam Bain, President of
Twitter, hosts the MTM
Summit featuring marketing
leaders candidly sharing their
journeys & learnings.

2014 AWARDS GALA

Brian Chesky, CEO of Airbnb, Dave
Burwick, CEO of Peet’s, and Laura
Alber, CEO of Williams-Sonoma talk
about a CEO’s perspective on
marketing.

MARKETERS
THAT MATTER®

 hbr-logo

MTM’s HBR ARTICLES SHOWCASE LEADING IDEAS
FROM THE MTM COMMUNITY.

BUILD YOUR BRAND AS A RELATIONSHIP
June 2016

The way we think about brands need to change. In the past, they were objects or concepts. You had a relationship with a brand. But in this social age, brands are the relationships. By defining a brand’s particular kind of relationship, companies can create greater engagement, differentiation, and loyalty.